Likewise Coffee
Rebranded Identity
Likewise is a local coffee shop right across from the Milwaukee Institute of Art & Design that has gone through many rebrandings. Originally named Kickapoo Coffee, Likewise was also a coffee shop called Wonder State up until last year. Since Likewise is a relatively new brand, I decided that I would take a go at redesigning what they already have for a project for my Identity Design class.
Logomarks
Wordmark
Lettermark
Pictorial Mark
Emblem
Environmental Design Mockups
Hand painted wordmark and pictorial mark to front-facing windows and door
Rusted metal pictorial mark wall applique
Coffee truck hand painted with pictorial mark and lettermark